Seller Representation
Our goal is to procure the highest price for our client’s properties by creating
the most efficient and competitive marketplace possible. While we tailor each
marketing process to the specific needs of our clients, the following steps
represent the overall strategy by which we represent sellers.
Step 1: Establishing Offering Price
Prior to entering into a listing assignment, Essex conducts a thorough analysis
of our clients’ property. We analyze current operations to ensure the valuation
reflects the highest and best use of the building. This analysis includes a
detailed condominium conversion analysis when appropriate.
Step 2: Preparing Marketing Materials
Essex creates a thorough marketing book for each of our listing assignments.
This book contains, but is not limited to, an executive summary of the
property, a current operating statement, an accurate rent roll, property tax
and assessment details, rent comparables, sold comparables, and any other
information that helps to showcase a property in its best light. We do not use
a standard template; rather, we tailor the marketing book from scratch for each
property, ensuring greater attention to detail.

Step 3: Marketing and Showing Property
Essex has compiled a list of nearly every apartment owner in greater Chicago.
This enables us to efficiently and thoroughly target the highest probability
buyers. We focus our marketing efforts on direct contact. This includes
face-to-face presentations, telephone calls, emails, mailings, and newspaper
advertisements. This proactive approach leads to greater excitement, activity,
and number of offers for clients properties.
Essex agents conduct
showings of each listing in a discreet manner to avoid disrupting current
building operations. Furthermore, we pre-screen potential buyers to ensure they
are financially qualified to undertake the transaction.
Step 4: Coordinating and Negotiating Offers
The cornerstone of Essex’ success is our ability to bring our clients the
highest price and most favorable terms for their property. Essex agents average
more than ten years of real estate experience, increasing the likelihood of a
successful transaction.
Step 5: Due Diligence and Closing
Essex helps to coordinate due diligence, including on-site inspections,
appraisals, or walkthroughs from outside contractors. As a fiduciary and
advocate, we believe that our presence during this pivotal stage drastically
reduces the likelihood of a buyer altering the existing price and terms of the
contract.
Essex’ assignment is not complete until the transaction
has closed. Essex has worked with many of the City’s top lenders, attorneys,
appraisers, environmental and engineering firms. These relationships enable us
to work through problems that may arise.